Why don't you talk about picture quality in your videos?

Vic, we like to think of the videos as trailers for the full review movie. We would try to demonstrate image quality in our videos, but frankly, it's impossible to convey in that little, low-resolution window. And while we could certainly talk about it, we prefer to cover the tricky concepts of video quality in printed words. Saying "While this Sony's depth of black still falls a bit short of last year's DLP-driven sets', its other image-quality strengths keep it competitive" in a video isn't nearly as informative as printing it, and backing it up with links, geek boxes, and everything else found in our full-text reviews. Yeah, you have to click a bit to get to our Performance write-up, but if you're interested in in-depth image quality analysis, it's worth it.